Walking through Newtown one afternoon in 2006, Ross Patch came across a tea shop offering such a vast selection that it caused him to pause and enter. A lover of quality tea and coffee, he realised he had discovered something special. Ross saw an opportunity, creating a unique space in Armidale for people like him. A place for people who would appreciate something a little better close to home. Where the people of Armidale could indulge themselves and rediscover their love for tea and coffee.  

Daily Ritual opened in 2007 providing Armidale with a premium selection of over two hundred varieties of quality tea and several coffee blends. Serving sandwiches, soup and quiche, gluten-free products, and a stunningly indulgent range of chocolates, it truly has become a daily ritual for many in town.  

The Daily Ritual sources all products ethically, only reselling from quality suppliers. Calibrating his scales every week to ensure customers receive exactly what they pay for. And all the while charging a reasonable price for premium products and service. It is hard work to run a quality business. 

Recognition has followed. Winning awards for his products from Sydney Fine Food, Hobart Fine Food, and Melbourne International Coffee Expo along with awards for excellence in business, hospitality and accessibility from his local business chamber, the Armidale Business Chamber.

Ross is taking Daily Ritual to the next level, offering delivery throughout the New England region and Australia wide, always continuing to improve and diversify his line of award-winning products.